How This Insider Purchase Pulse Works
“Purchase” refers to qualifying purchases made by company insiders. An Insider Purchase Pulse is a point-in-time research snapshot of that activity, not a recommendation from MarketWizards to purchase the stock. The Insider Purchase Pulse Date is the date the most recent qualifying insider purchase became public. The report summarizes all qualifying purchases disclosed during the 7-, 30-, 60-, 90-, and 180-calendar-day periods counted backward from the Pulse Date—not backward from today. Purchases disclosed on the Pulse Date itself are also included. When a new qualifying purchase becomes public, it creates a new Pulse Date, and all activity windows and KPIs are recalculated. The previous Pulse remains a historical observation, but its return monitoring closes. A new monitoring period begins from the new Pulse Date so subsequent performance is evaluated against the latest insider-information state.
The report is designed to make the timing, concentration, and scale of qualifying insider purchases across the 180-calendar-day lookback easy to see. It also tracks the stock’s subsequent return and performance relative to SPY from the Latest Pulse Date, helping readers observe how forward performance develops after each disclosed purchase pattern.
For this Oct. 6, 2026 Insider Purchase Pulse, the 30-day lookback covers Sep. 7 through Oct. 6. If another qualifying purchase becomes public on Oct. 13, Oct. 13 becomes the new Pulse Date, the activity windows and KPIs are recalculated, and return monitoring begins again from the new Pulse.
Purchase Commitment
Insider Participation
Insider Cost & Market Price
Relative Purchase Size
Short Interest & Liquidity
Price & Insider Purchases Before the Pulse Date
Six-month price history ending on the Pulse Date. Purchase markers use transaction dates and reported weighted purchase prices.
SPY is rebased to the issuer price on the first common trading date. Marker size represents capital committed. Hover over a price line or purchase date, or use keyboard focus on a purchase date, to view details.
Stock Return After the Pulse Date
Tracks the stock's return after the Pulse Date and compares it with SPY. This chart tracks the stock’s forward returns from the Pulse Date—the date the latest qualifying insider purchase became public—showing how the stock performed after that information entered the public market—not the return earned by the insiders.
4 horizons pending—the required forward trading sessions have not elapsed yet.
Excess Return = Stock Return − SPY Return.
Insider Purchases as of the Pulse Date
Lookback windows ending on the Pulse Date - Oct 6, 2026
These calendar-day periods are counted backward from the Pulse Date - not from today.
Insider Acceleration
Shows whether insider purchasing activity is strengthening across recent, non-overlapping periods. For example, Capital and Buyer Acceleration compare the daily rate in Days 1-30 with Days 31-90; Recent Pulse compares Days 1-7 with Days 8-30. All comparison windows are counted backward from the Pulse Date—not from today.
N/A indicates zero activity in the comparison period, making the denominator zero. The underlying data is complete, but the ratio cannot be calculated mathematically for that specific comparison.
Insider Details
All transactions shown are qualifying purchases. This report does not track sales, option exercises, or other transaction types.
| 2026-10-06 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Zolezzi William | Divisadero Street Partners, L.P. | Divisadero Street Capital, LLC | 10% Owner | 50,000 | $20.80 | $1,040,190 | |
| 2026-10-05 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Zolezzi William | Divisadero Street Partners, L.P. | Divisadero Street Capital, LLC | 10% Owner | 36,202 | $21.01 | $760,535 | |
| 2026-10-02 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Zolezzi William | Divisadero Street Partners, L.P. | Divisadero Street Capital, LLC | 10% Owner | 17,482 | $21.09 | $368,669 | |
| 2026-08-19 | SMOLYANSKY JULIE | Director / CEO, President and Secretary / 10% Owner | 2,000 | $25.26 | $50,520 | |
| 2026-08-17 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Partners, L.P. | Zolezzi William | 10% Owner | 35,952 | $24.78 | $890,923 | |
| 2026-08-14 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Partners, L.P. | Zolezzi William | 10% Owner | 15,000 | $24.69 | $370,352 | |
| 2026-08-13 | Divisadero Street Capital Management, LP | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Partners, L.P. | Zolezzi William | 10% Owner | 195,616 | $24.87 | $4,865,537 | |
| 2026-05-15 | Zolezzi William | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Capital Management, LP | Divisadero Street Partners, L.P. | 10% Owner | 33,174 | $25.27 | $838,290 | |
| 2026-05-14 | Zolezzi William | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Capital Management, LP | Divisadero Street Partners, L.P. | 10% Owner | 35,000 | $26.33 | $921,378 | |
| 2026-05-14 | Zolezzi William | Divisadero Street Partners GP, LLC | Divisadero Street Capital, LLC | Divisadero Street Capital Management, LP | Divisadero Street Partners, L.P. | 10% Owner | 95,371 | $25.24 | $2,406,830 |
10 of 10 purchases · All qualifying purchases in the 180-day lookback are shown.
What is a qualifying insider purchase?
A qualifying insider purchase is a reported Form 4 transaction in which a company insider acquires eligible publicly traded common shares using personal capital. Each transaction must pass these controls:
- Security class: The security must be eligible publicly traded common stock—not preferred shares, derivatives, options, warrants, or another non-common-stock interest.
- Amendment lineage: Original and amended Form 4 filings are linked so a correction is not counted as an additional purchase.
- Duplicate event: Repeated disclosures of the same economic transaction are consolidated and counted once.
- Purchase channel: The transaction must be a qualifying purchase that represents the insider's personal capital commitment.
Private transactions, derivatives, employee-plan acquisitions, option exercises, gifts, sales, and unresolved transactions are excluded. This report therefore focuses only on verified purchases that represent an insider's direct economic commitment to the company.